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$10.49 $6.99 Choose Color. Marketing Director Antonette Bivona is has also been instrumental in Almay’s re-branding and is aware that the company has a long road ahead: “During research for our new brand positioning, we received feedback, directly from consumers, that they had felt excluded from the brand and that our product range did not meet their beauty needs. Almay Make Them Jelly™ Hi-Lite. The brand wants to be hyper-aware going forward.” Reply Delete Because that is what we are known for—quality products, high performance. Almay TLC Truly Lasting Color Compact Makeup & Primer, SPF 20. This is what we mean by Clean: We believe in being selective, always using clean, non-toxic, ingredients that minimize the risk of irritation. Because we are a brand that was established to offer makeup with less risk of irritation. There was a problem adding your email many stores are trying to clear out current inventory to make way for all the new stuff. MadameNoire ® Copyright © 2020 BossipMadameNoire, LLC All Rights Reserved | BHM Digital, Makeup Forever introduced an Ultra HD Foundation line. Fenty shook up the beauty industry last year by introducing an all-inclusive 40 shade foundation range that took into account women’s various skin tones from very fair to very dark, with notably the shades on the darker side of the spectrum selling out rapidly. The brand tapped model Beverly Peele as the face of the product that offered “a new range for shades of sensitive skin.” But soon after the brand took a left turn and began featuring actresses like Courtney Thorne-Smith as spokespeople, and although other popular brands like MAC and L’Oreal grew to be more inclusive, Almay was left in the dust with ads that failed to feature women of darker skin tones. Still, the brand continues to take baby steps with social media and ads featuring more women of color with textured hair, women with freckles and a message that beauty doesn’t just come in one shade. This is Almay Clean. The brand recently launched the “Best Blend Forever” foundation line in an attempt to move forward. Almay Smart Shade CC Concealer + Brightener. MadameNoire is a sophisticated lifestyle publication that gives African-American women the latest in fashion trends, That's where they sell all the Bonne Bell heritage stuff you can't get in stores anymore, and I go there to stock up on my Gel Blushes (loved those since the 80's!). While there are many cruelty-free brands sold in Sephora stores, sadly Sephora’s own brand is NOT cruelty-free. Do not copy or redistribute in any form! This is what we mean by Hypoallergenic: Our brand was the leading innovator of hypoallergenic makeup, established in 1931. 21. Almay Smart Shade Skintone Matching™ Makeup. advice and career trends - and MadameNoire provides all of that. Are they going out of business? Even until lately the brand has only tapped celebrities like Carrie Underwood and Kate Hudson as the face of the brand, sending a message that Almay wasn’t for African-Americans or anyone who wasn’t white with blonde hair. Our Values Clean. It’s affordable and Crème Café has never failed me as far as coverage or not clogging my pores. I am a 30 year old female with acne and there are no other inexpensive brands that are hypo-allergenic. Meijers does not a section for it anymore! seek information on a wide variety of topics including African-American hair care, health issues, relationship Choose Color. Not to mention, the criticism that the brand’s hashtag #SimplyAmerican has received in a time where race, culture and politics are repeatedly at the center of debate in this country. Truly Lasting Color™ Liquid Makeup. After so many years of shopping there and saving items to my list so I could just add them to my cart without tracking them down, I might have to go back and print it off so I know what my favorites are! I wonder if colorandflavorshop.com will also go out of business. Almay Instant Glow™ Highlighting Duo. I’m more of a L’Oreal “True Match” girl myself. :eek: - I hope so! Almay Skin Perfecting™ Comfort Matte Foundation. Bivona shared although they’re pleased with these first steps, Almay has a lot of catching up to do: “We have a long way to go, but we’re excited about the first, important, steps we have made.”. All rights reserved. i saw some of the new packaging at my local walmart, so maybe that is what your local store is doing. Black women Almay Powder Bronzer. black entertainment news, parenting tips and beauty secrets that are specifically for black women. While, I’m glad Almay is attempting to get its act together, I can’t believe in 2018 cosmetics brands still continue to believe that beauty can be limited to such a narrow selection of shades. However, the line features only three shades for darker skin tones and 12 shades total. By continuing to use this site, you agree to our updated Terms of Service and Privacy Policy. This is what we mean by Doctor Tested: Our products have been tested by a dermatologist and/or an ophthalmologist to ensure that they are suitable for your skin, gentle for your eyes, and less likely to cause irritation. This is what we mean by Sustainable Forward: developing products with sustainable packaging and eco-friendly solutions that will not only have a positive impact on the environment, but on your (and our) conscience. Almay Smart Shade Anti-Aging Skintone Matching™ Makeup. This was my favorite brand. Sephora Collection. Buy 2, Get 1 Free Almay Face Items. The Catrice Re-Touch Light-Reflecting Concealer is an excellent cruelty-free dupe for the YSL Touch Éclat and it’s about $36 cheaper!. Unfortunately, with so many other brands already following Fenty’s Lead, it may already be too late for Almay. i recently heard that they are repackaging their products. This is effective cleansing in a wipe, finally biodegradable, This is the Editors' Favorites Collection. It wasn’t until logging on to use my dollars that I learned the site is closing. Are they going out of business? © 2020 MH Sub I, LLC dba Internet Brands. Amanda Asher, an Almay representative, says in 2018 it’s time for a change: “To not be inclusive was hurting our hearts. Yahoo reports that the brand was a favorite in the eighties due to the non-irritating, hypoallergenic formulas offered in many of it’s products. Hypoallergenic. Meijers does not a section for it anymore! In September, shortly after Fenty’s release, Makeup Forever introduced an Ultra HD Foundation line that offered 40 different options for various skin tones and captioned the line on social media with what seemed to mock Fenty’s popularity, saying “40 shades is nothing new to us,” to which the “Umbrella” singer responded herself, “Still ashy.” Even Kylie Jenner who had already found tremendous success in the beauty industry with her Kylie Cosmetics line, released a 30 shade foundation series a short time later which sent a message loud and clear that the beauty world had gotten the memo: Buyers wanted more choices that reflect what they see in the mirror, and more than that they wanted to be seen in a world that up until Fenty hit the scene, seemed to ignore them. $6.29 $5.99. Almay Clear Complexion™ Pressed Powder. We’re always evaluating and re-evaluating ingredients and their impact on your skin and eyes. Ask our community of thousands of members your health questions, and learn from others experiences. Almay Oil Free Eye Makeup Remover Liquid, 4 oz. Join the conversation! This was never our intention.”, “Our brand belief and product offerings should reflect the brand’s desire to be more inclusive. In the early nineties, a time when women of color seemed to only be catered to by brands like Fashion Fair and Zuri, Almay expanded it’s shade collection to include darker and deeper shades with its “Darker Tones Of Almay” line, a ground-breaking move at the time. We currently use only 500 of the 10,000 ingredients available to cosmetics companies and are determined to keep narrowing that list. The Almay brand (owned by Revlon) is the latest in line to realize that they’ve been dismissing the demands of large majority of consumers and their buying power. What is going on with the Almay brand? What is going on with the Almay brand? Try again. We’re always evaluating and re-evaluating ingredients and their impact on your skin and eyes. I am a 30 year old female with acne and there are no other inexpensive brands that are hypo-allergenic. Guess it's time to buy a bunch just in case! I’m really going to miss the convenience and perks. Effortless. This is what we mean by Clean: We believe in being selective, always using clean, non-toxic, ingredients that minimize the risk of irritation. In 2017, Almay tapped Rashidah Jones comedienne and producer who comes from a mixed ethnic background. Why? A brand that only offers makeup that loves your skin. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}. Amanda Asher, an Almay representative, says in 2018 it’s time for a change: “To not be inclusive was hurting our hearts. Stay healthy through tips curated by our health experts. NEW. We've joined the BHM Digital family of websites and have updated our Terms of Service and Privacy Policy. Critics initially even called out other brands for attempting to quickly adapt in an effort to steal attention for the brand and not for the purpose of truly offering products that place their customers’ diversity as a priority. This was my favorite brand. Somewhere along the way, Almay lost its way, targeting a small range of skin tones.”, “We needed to reach a more diverse audience.”, https://www.instagram.com/p/BarevUADzgl/?hl=en, https://www.instagram.com/p/Be5m0QzDeS8/?hl=en. Sephora sells its products in China where animal testing is required by law for foreign cosmetics. Add to Bag. It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. We develop our products with careful ingredient choices and pairings, so they are less likely to cause an allergic reaction. $14.99 $8.99. The brand wants to be hyper-aware going forward.”. 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