demographic factors affecting marketing
Demographic Factors Affecting Marketing Communication. Typical factors include age, gender, marital status, race, education, income and occupation. Both consumer studies provide a clear perception of a target market. 5 Demographic Trends Changing the Face and Future of Marketing Marketers rely on demographics to determine the direction of their strategies. Demographics are various traits that can be … Businesses also use demographic factors to … The Demographic Variables That Affect a Business. The developers need to be aware of the changes to meet the needs of the consumers. What are the traits that make an impact on a business strategy? There are a number of demographics that can affect a business. Demographic factors are personal characteristics are used to collect and evaluate data on people in a given population. When marketing campaigns are aligned with the demographics of customers, sales will likely increase. Demographic factors such as age, gender, education, income and experience has a considerable impact on business performance. Understanding the ethnic, financial, and lifestyle aspects of the current and future population is how marketers develop their messages, so any shifts in these demographics can have an enormous effect on their efforts. Some factors that affect the marketing of a product are: Social factors: Social factors are the factors that affect one’s lifestyle such as religion, family, and the buying potential, which can change over time. Register to read the introduction… For example, if a marketer wanted to target men specifically the communications will probably be different than if they wanted to target women. References: 1. Demographics also affect other business factors such as pricing, packaging, and service offers. Thus, have a good read. Demographic Variables. The demographic factor affects marketing in a direct way. In other words, changes in the demographic and economic environments definitely affect marketing decisions. Whereas demographics consist of statistical and external data, psychographics encompass behavioral and internal information. A particular area that has high populations will create a better audience for marketing. Governments use analysis of the demographics makeup in a population to plan strategies and ongoing public service programs. Show More. Business owners can gather both demographic and psychographic information from government agencies concerned with economics and statistics. 1087 Words 5 Pages.


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