e rural marketing
On the other hand, different agricultural goods like vegetables, fruits, milk, flowers, etc., are supplied by the rural market in urban markets. And the other thing is the selling of manufactured products from the urban regions to the rural market. Every good thing comes with its challenge. Definition: The Rural Marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the company’s objective, as a whole. There is a diversity when it comes to religion, culture, social and economic cultures of the people living in the villages. Rural marketing is considered as a process to develop, price, promote, and distribute products or services in rural areas for dual purpose, i.e., to satisfy the needs and desires of rural customers and to achieve organizational goals. I love writing about the latest in marketing & advertising. Further to strengthen this campaign and rural market outreach, HDFC Bank introduced ‘Har Gaon Hamara’ IVR (Interactive Voice Response) toll-free number to facilitate farmers for accessing or availing financial services. This campaign resulted in gaining a great market share of the product in the rural market. This shows that there is a lot of scope in the rural market. Different products that come in this category are consumer durables, FMCG, fertilizers, etc. By allowing such marketing strategies, not only will the villagers and their lifestyle will be affected positively, but the company associated will also flourish. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Rural marketing tends to provide a bright future for those who want to go rural. Similarly, Dabur also launched different social initiatives in rural areas to promote its brand, Sanifresh, which is a toilet cleaner. To run a rural marketing campaign, you can do the exchange of goods and services in three different ways- and they are- Rural to Rural, Urban to Rural and Rural to Urban. How important do you consider rural marketing strategies for your business? So, without delaying any further, let us get started right away-. This kind of rural marketing comes in place when rural manufacturers make products for rural consumers or villagers. Out of these initiatives “700 Se 7 Kadam” campaign was a significant campaign and with this campaign, Dabur took the initiative to build toilets in rural areas. The Indian rural market is on an upswing due to factors like increase in income and consumption in the rural sector, enhanced budget allocation for rural development schemes by the government, growing rural population, etc. This same rule stands good for rural marketing also. February 9, 2020 By Hitesh Bhasin Tagged With: Marketing management articles. Best Tips to Master Charisma Skills, Etiquette: Meaning, Types, Benefits and Basic Rules. In rural marketing, a greater time lag is involved between the introduction of a product and its economic size sale, because the rural buyer’s adoption process is more time consuming. Marketers indulge in different rural marketing activities to motivate rural people to increase their purchasing power, and hence, the demand for a particular product. There is a massive shortage of infrastructure in rural areas. This will also help businesses in having the connectivity between rural and urban areas. The rural market is uncaptured, and there are so many options that can be explored and experimented with. E-Learning for e-Business & Territorial Marketing On-line : E-Rural is a specialised, multilingual portal providing information and training services for the European agricultural and rural sectors. The … You can follow me on Facebook. Since most of the villagers are uneducated or have a minimum education, there is a lack of communication between the villagers and the companies. Rural Marketing Strategies in India: Product, Pricing, Place and Promotion Rural Marketing Strategy # 1. Hyundai Motor India had launched a rural marketing campaign in India, i.e., “Experience Hyundai” across 418 rural areas.


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